Beat the Press is an astute and powerful insider’s guide on how to navigate the media world — a must read for all of those who want to get in the news, or want to stay out of it.

—Anne Thorson Palmer, Former ABC News Producer

Macias organizes his excellent material with meticulous care. It covers all aspects of crisis management from planning, preventing to responding. I encourage everyone who is in business, management, or dealing with a crisis in their personal life to read this book.

—Christie Smith, Senior Writer – OK! Magazine

Beat the Press has the insider’s knowledge to put power into the hands of ordinary people and small businesses. Anyone who reads it will have what it takes to keep the media from being sloppy or unfair. I even learned a few tricks. If you’re living in a cave you won’t need this book. But everybody else who’s ever read or watched news and wants to know what goes on behind the scenes – buy the book.

—Linda Sachs, Former Shame on You Producer WCBS-TV, New York, NY

I’d hate to go against an adversary armed with Macias’ insights. Beat the Press is an indispensable backstage pass to big media story selection and vetting. Anyone wishing to influence news coverage should own this book.

—Ara Ayer, PBS and Former NBC News Producer